Whether you’re new to Facebook advertising or you’re a “pro”, there’s always room for improvement and certain hacks that can get you more engagement and conversions.
There’s just about a million different ways to succeed – and fail – with Facebook ads, but the hacks below should help lead your campaigns toward success.
These Facebook ad hacks are designed to improve your ad creative, offering unique ways to make an ad more attractive and convertible. So often an ad can fail simply because it’s creative wasn’t thought out as much as the targeting was.
Advertisers can get in the habit of pushing out ad after ad without actually thinking about what makes an ad attractive to users. Facebook is a platform designed around the user experience, and the ads shouldn’t be any different.
Create ads on Facebook that both Facebook and users will love with these six ad creative hacks.
Hack #1: Stock Videos Are Better than No Videos
Tired of hearing that you need to create videos but have no idea where to begin? You aren’t alone.
Not every business has the time or capability to make videos at the drop of a hat for a Facebook advertising campaign. Yet we all know how important video creative is for social media these days.
Hack #2: Avoid Using the Color Blue in Ad Creative
Facebook’s primary color is blue — #3b5998 to be exact. Using images and videos that have blue tones in your ad campaigns isn’t going to help your ad stand out in the News Feed.
Hack #3: Be a Fun Ad & Include Emoji-es in the Ad Copy
Everyone loves a good emoji these days, so why not include one or two in your ad copy? There are two rules to live by when using emoji-es in your ad copy:
- Do not overuse emoji-es.
- Only use emoji-es that make sense with the copy.
Hack #4: Don’t Just Rely on the Button for Website Traffic
Facebook ad objectives should be something easy for users to do, and something they’ll actually want to do.
One way of accomplishing both of these things is by including a link to your website/landing page in the ad copy.
Hack #5: Design an Ad Your Audience Will Be Attracted To
I know, seems like a common sense type of tip, but it’s actually one of the biggest tips people forget about. Facebook even offers this in their very black and white “Creative Tips” because it’s so important for advertisers to focus on.
Hack #6: Ask a Question Right Off the Bat
We’re all here to provide some sort of solution to our customers, right? Right!
By addressing the issue in the beginning of an ad, you’re stopping a user in their tracks from continuing on with their regularly scheduled News Feed.
- Need help bulking up, but don’t know which protein powder is right for you?
- Tired of spending your mornings sorting through emails?
- Worried the IRS is going to come after your business?