How Content Marketing Impacts Purchase Decisions, Brand Affinity, and Trust.

New research from Conductor illustrates the impact of education on purchase decisions and brand affinity.   According to survey data from Conductor, if the customer’s journey down the sales funnel begins with educational content, they are 131% more likely to buy. When participants in the study were asked to choose between 4 different brands to buy from,... Continue Reading →

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6 Hacks That Will Improve Your Facebook Ads….!!!

Whether you’re new to Facebook advertising or you’re a “pro”, there’s always room for improvement and certain hacks that can get you more engagement and conversions. There’s just about a million different ways to succeed – and fail – with Facebook ads, but the hacks below should help lead your campaigns toward success. These Facebook ad hacks... Continue Reading →

4 Steps to Optimizing Your Website.

Did you know that as many as 93 percent of online experiences in 2016 began with a search engine? And because 94 percent of those searches started on Google (for mobile users), the Californian tech giant could quite easily become the sales team that drives your business. In this world where digital storytelling is all... Continue Reading →

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