How Content Marketing Impacts Purchase Decisions, Brand Affinity, and Trust.

New research from Conductor illustrates the impact of education on purchase decisions and brand affinity.   According to survey data from Conductor, if the customer’s journey down the sales funnel begins with educational content, they are 131% more likely to buy. When participants in the study were asked to choose between 4 different brands to buy from,... Continue Reading →

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Google is Testing a New Design for Mobile Search Results.

Google has been spotted testing a new design for both paid and organic search results. Changes include putting the URL at the top of search cards, fewer ads, and adding more color to organic search cards. Here is a look at the new design, which was caught accidentally when conducting a search for “AdWords audit.”... Continue Reading →

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