How Content Marketing Impacts Purchase Decisions, Brand Affinity, and Trust.

New research from Conductor illustrates the impact of education on purchase decisions and brand affinity.   According to survey data from Conductor, if the customer’s journey down the sales funnel begins with educational content, they are 131% more likely to buy. When participants in the study were asked to choose between 4 different brands to buy from,... Continue Reading →


Google is Testing a New Design for Mobile Search Results.

Google has been spotted testing a new design for both paid and organic search results. Changes include putting the URL at the top of search cards, fewer ads, and adding more color to organic search cards. Here is a look at the new design, which was caught accidentally when conducting a search for “AdWords audit.”... Continue Reading →

How to Balance Free & Premium Content With SEO.

For a number of years, websites that keep their primary (main) content behind paywalls have had mixed results with organic search. A lot of SEOs and business owners, however, forget that Google isn’t just about keywords, backlinks, and technical structure; it’s about providing a gratifying search experience for the user. There have been case studies... Continue Reading →

6 Hacks That Will Improve Your Facebook Ads….!!!

Whether you’re new to Facebook advertising or you’re a “pro”, there’s always room for improvement and certain hacks that can get you more engagement and conversions. There’s just about a million different ways to succeed – and fail – with Facebook ads, but the hacks below should help lead your campaigns toward success. These Facebook ad hacks... Continue Reading →

Bing Ads Introduces In-line Competitive Metrics.

Bing Ads has introduced a new way to measure the effectiveness of ad campaigns. Advertisers can now add competitive metrics, also known as “share of voice” metrics, to in-line performance views. Competitive metrics will compare how your campaigns are performing versus competitors. You can get started using competitive metrics by logging into Bing Ads and navigating to... Continue Reading →

4 Steps to Optimizing Your Website.

Did you know that as many as 93 percent of online experiences in 2016 began with a search engine? And because 94 percent of those searches started on Google (for mobile users), the Californian tech giant could quite easily become the sales team that drives your business. In this world where digital storytelling is all... Continue Reading →

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