New research from Conductor illustrates the impact of education on purchase decisions and brand affinity. According to survey data from Conductor, if the customer’s journey down the sales funnel begins with educational content, they are 131% more likely to buy. When participants in the study were asked to choose between 4 different brands to buy from,... Continue Reading →
Google has been spotted testing a new design for both paid and organic search results. Changes include putting the URL at the top of search cards, fewer ads, and adding more color to organic search cards. Here is a look at the new design, which was caught accidentally when conducting a search for “AdWords audit.”... Continue Reading →
For a number of years, websites that keep their primary (main) content behind paywalls have had mixed results with organic search. A lot of SEOs and business owners, however, forget that Google isn’t just about keywords, backlinks, and technical structure; it’s about providing a gratifying search experience for the user. There have been case studies... Continue Reading →
Getting 100,000 visits to your website can feel awesome. But if your conversion rate is low, all that traffic won’t do you much good. That’s why it’s absolutely critical to focus on converting your traffic into subscribers. So how do you do it? Here are seven ways to convert website visitors into subscribers. 1. Create... Continue Reading →
Facebook is bigger than any country in the world, with 1.94 billion users.The social media platform not only provides you access to this large population, but also helps them find you.That is why investing in Facebook marketing is a no-brainer. You can accomplish a lot organically on Facebook without obliterating your entire marketing budget.With the right... Continue Reading →
Whether you’re new to Facebook advertising or you’re a “pro”, there’s always room for improvement and certain hacks that can get you more engagement and conversions. There’s just about a million different ways to succeed – and fail – with Facebook ads, but the hacks below should help lead your campaigns toward success. These Facebook ad hacks... Continue Reading →
Bing Ads has introduced a new way to measure the effectiveness of ad campaigns. Advertisers can now add competitive metrics, also known as “share of voice” metrics, to in-line performance views. Competitive metrics will compare how your campaigns are performing versus competitors. You can get started using competitive metrics by logging into Bing Ads and navigating to... Continue Reading →
Did you know that as many as 93 percent of online experiences in 2016 began with a search engine? And because 94 percent of those searches started on Google (for mobile users), the Californian tech giant could quite easily become the sales team that drives your business. In this world where digital storytelling is all... Continue Reading →
When launching a new business, many entrepreneurs might recognize SEO as something they should do, but never quite get around to investing in it amidst the chaos of founding a startup. In fact, recent studies highlight that only 17 percent of small business owners have an SEO strategy, and 39 percent of small businesses aren’t investing in any marketing strategies... Continue Reading →
Google’s Uptime, an experimental app that enables people to watch YouTube videos with friends, is now available to everyone who has access to the US iOS App Store. Uptime initially launched earlier this year and was created by Google’s internal incubator, Area 120. Google’s Area 120 program encourages Google employees to spend 20% of their... Continue Reading →
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